gradient_blue to nude.jpg

HELPING a global Beauty Brand DEVELOP A FUTURE-PROOF GIFTING STRATEGY

An in-depth research report on gifting for a global beauty brand.

The report included research and analysis on:

  • current gifting behaviours and trends, including market and demographic research
  • the psychology of gifting
  • new gifting trends and the future of gifting

The report included conducting interviews with experts, which combined with research led to the development of a gifting strategy.