HELPING a global Beauty Brand DEVELOP A FUTURE-PROOF GIFTING STRATEGY
An in-depth research report on gifting for a global beauty brand.
The report included research and analysis on:
- current gifting behaviours and trends, including market and demographic research
- the psychology of gifting
- new gifting trends and the future of gifting
The report included conducting interviews with experts, which combined with research led to the development of a gifting strategy.