DEVELOPING A FUTURE-PROOF STRATEGY FOR A Series of Mall Developments for a Global Real Estate Firm
A large project developing a strategy for new and existing shopping malls for a global real estate developer.
The areas identified for research ranged across:
- home and work environments
- food & drink
- health & wellness
We worked on trend research, conducted interviews (global and local) and from this developed an in-depth series of key insights and recommendations.