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DEVELOPING A FUTURE-PROOF STRATEGY FOR A Series of Mall Developments for a Global Real Estate Firm

A large project developing a strategy for new and existing shopping malls for a global real estate developer.

The areas identified for research ranged across:

  • leisure
  • entertainment
  • learning
  • home and work environments
  • retail
  • food & drink
  • health & wellness

We worked on trend research, conducted interviews (global and local) and from this developed an in-depth series of key insights and recommendations.